Florence was a charismatic presence even then. She had that huge voice which filled the room, and as she sang she beat the shit out of a snare drum to illustrate the anger and rage of a song about a woman who builds a man brick by brick and then he becomes stronger than her - an extraordinary song…
…When I came to edit the shoot I went for the image up top of her in full flow, barely sharp. To make it more powerful I cropped out the drums and the microphone which took the image out of context leaving a simpler image - one that reflects the unleashed raw power of a great rock singer giving it her all.
By Jill Furmanovsky
Florence Welch featured in Who Shot Rock & Roll.